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American marijuana businesses could pump up to $130 billion on an annual basis into the U.S. economy by 2024, a staggering figure that highlights the true reach of the nation’s cannabis industry.
By comparison, the $130 billion figure is similar to the 2019 gross domestic product of Nebraska, which stands at $129 billion, according to the U.S. Bureau of Economic Analysis.Estimates published in the newly released Marijuana Business Factbook show the total economic impact of legal cannabis sales increasing from $38 billion-$46 billion in 2019 to $106 billion-$130 billion by 2024 – a 181% increase.
The estimates reflect the marijuana industry’s rapid transition from an illicit market to a mainstream economic juggernaut, generating scores of new jobs, providing fresh business opportunities and creating significant ripple effects across the country.
Though the coronavirus pandemic has added a significant amount of uncertainty to the equation, the fundamentals of the cannabis industry remain strong – meaning any short-term disruptions aren’t likely to derail the long-term economic impact of marijuana sales.
The economic impact of the marijuana industry is not the same measurement as total revenues along the cannabis supply chain, which can be used to estimate the total size of an industry.
Rather, the economic multiplier paints a picture of the impact the industry as a whole has on the broader economy, showing how revenue generated by cannabis businesses permeates through communities, cities, states and the nation.
The Marijuana Business Factbook estimates use an economic multiplier of 3.5 to quantify the industry’s overall contribution to the economy.
In other words, for every $1 consumers/patients spend at dispensaries and recreational marijuana stores, an additional $2.50 of economic value will be injected into the economy – much of it at the local level.
Following are examples of how marijuana businesses affect the economy:
- Tourists often visit rec states to purchase and consume cannabis, while marijuana business professionals who travel for meetings, conferences and market research infuse tourism dollars into a state.
- The creation of cultivation sites, dispensaries/rec shops and infused product companies spurs real estate and construction activity. Many grows, for instance, occupy warehouse space that was previously vacant, while a fair share of retailers took over and renovated dilapidated storefronts.
- Cannabis businesses collectively pay hundreds of millions of dollars in state and local taxes, which fund projects such as roads and rural hospitals as well as government programs such as education.
This information is particularly valuable when trying to show the benefits of legalization, as it can help lawmakers, regulators and public officials understand how important the cannabis industry already is to the larger U.S. economy – and how much more important it will become.